Post by account_disabled on Dec 27, 2023 5:38:48 GMT
Writing advice from famous writers has always been in fashion as useful content for aspiring writers and beyond. If I appreciated them at the beginning, then I was a little wary, because, apart from some universally valid advice, the rest was valid for the author in question and it doesn't necessarily mean it is valid for everyone. I found many articles, in Italian and English, on writing advice from David Ogilvy and I wanted to see how useful they were for writers and bloggers today. Who is David Ogilvy? He was a British advertising executive, famous for his creative texts and called "the father of advertising", owner of one of the most famous and largest advertising agencies in the world, Ogilvy & Mather.
It became a source of inspiration for many advertisers and had a major impact on the advertising business after the Second World War. Ogilvy was born in 1911. Other times, then. What does that have to do with anything? Simple: the world has changed since Ogilvy. Today, for example, we have the internet, which simplifies work in many fields. 10 writing tips from Special Data David Ogilvy This advice comes from a memo that Ogilvy wrote and circulated in his advertising agency on September 7, 1982. It was introduced by the following text: If everyone in our company took a writing exam, the highest marks would go to the 14 Directors. The better you write, the higher you will rise at Ogilvy & Mather. He who thinks well, writes well. Those with confused mentalities write confused memos, confused letters, and confused speeches. Good writing is not a natural gift.
You have to learn to write well. I have not made a literal translation of Ogilvy's various advice, but, in some cases, I have adapted it better to the context of the writing. I agree with almost everything. 1. Read Roman-Raphaelson's book on writing. Read it 3 times Read the Roman-Raphaelson book on writing. Read it three times This is Writing That Works; How to Communicate Effectively In Business by Kenneth Roman and Joel Raphaelson. The title, translated, is Writing that works; How to Communicate Effectively in Business . This guide talks about writing business memos, letters, reports, speeches, resumes and emails, proposals and presentations, plans and reports, fundraising letters, and sales letters that get results. It is therefore a specific book for copywriters , not exactly for anyone who writes. But the book also talks about “insights into political correctness and tips for using impartial language that doesn't compromise your message.” And on this, on politically correct language, I absolutely disagree.
It became a source of inspiration for many advertisers and had a major impact on the advertising business after the Second World War. Ogilvy was born in 1911. Other times, then. What does that have to do with anything? Simple: the world has changed since Ogilvy. Today, for example, we have the internet, which simplifies work in many fields. 10 writing tips from Special Data David Ogilvy This advice comes from a memo that Ogilvy wrote and circulated in his advertising agency on September 7, 1982. It was introduced by the following text: If everyone in our company took a writing exam, the highest marks would go to the 14 Directors. The better you write, the higher you will rise at Ogilvy & Mather. He who thinks well, writes well. Those with confused mentalities write confused memos, confused letters, and confused speeches. Good writing is not a natural gift.
You have to learn to write well. I have not made a literal translation of Ogilvy's various advice, but, in some cases, I have adapted it better to the context of the writing. I agree with almost everything. 1. Read Roman-Raphaelson's book on writing. Read it 3 times Read the Roman-Raphaelson book on writing. Read it three times This is Writing That Works; How to Communicate Effectively In Business by Kenneth Roman and Joel Raphaelson. The title, translated, is Writing that works; How to Communicate Effectively in Business . This guide talks about writing business memos, letters, reports, speeches, resumes and emails, proposals and presentations, plans and reports, fundraising letters, and sales letters that get results. It is therefore a specific book for copywriters , not exactly for anyone who writes. But the book also talks about “insights into political correctness and tips for using impartial language that doesn't compromise your message.” And on this, on politically correct language, I absolutely disagree.