Post by account_disabled on Jan 24, 2024 9:52:36 GMT
The summer conference on Internet marketing 8P took place on Saturday . And we are already in a hurry to share useful reports with you, as in previous years. Read how to use Google Sheets for the needs of contextual advertising and web analytics specialists, what indicators are best used to judge the effectiveness of campaigns, and what advanced metrics exist for this. Reading time: 18 minutes How a PPC specialist can fall in love with Google Sheets and get reciprocity Analyst's notes about paid acquisition How a PPC specialist can fall in love with Google Sheets and get reciprocity Andrey Osipov, web analyst, lecturer at the School of Web Analytics Google Sheets is suitable for businesses of any size.
They can be used Fax Lists even if there is only one marketer on the project and there are repetitive tasks that need to be automated. This can be done using Google Scripts. I’ve recently written a lot of solutions based on it, and I’ll tell you about some of them today. Google Sheets or Google Spreadsheets is a text-based product, just like Excel. But unlike the latter, it has additional advantages: well integrated with other Google services; opportunities to expand functionality; ready-made addons; the opportunity to write your own code that will solve problems that are important to you. A useful article on the topic is “Basic tips for convenient work in Google Spreadsheets” .
What you can do with Google Sheets Automatically download data from Google Analytics or other systems and load it into tables - there are ready-made mechanisms that allow you to do this. Streaming conversions and user data from GTM to Google Sheets. To do this, I wrote a solution that allows from Google Analytics. You don't need databases, additional systems, and it's free. Sending data from Google Sheets to Google Analytics. This allows you to do something simple, like CRM or end-to-end analytics and manage orders. Google Scripts for any data processing functions. Useful extensions First, let's talk about ready-made extensions, which are mostly free, but there are also a few paid ones. I've been interested in big data lately, and it's not always convenient to stream data and retrieve data in the bigQuery interface.
They can be used Fax Lists even if there is only one marketer on the project and there are repetitive tasks that need to be automated. This can be done using Google Scripts. I’ve recently written a lot of solutions based on it, and I’ll tell you about some of them today. Google Sheets or Google Spreadsheets is a text-based product, just like Excel. But unlike the latter, it has additional advantages: well integrated with other Google services; opportunities to expand functionality; ready-made addons; the opportunity to write your own code that will solve problems that are important to you. A useful article on the topic is “Basic tips for convenient work in Google Spreadsheets” .
What you can do with Google Sheets Automatically download data from Google Analytics or other systems and load it into tables - there are ready-made mechanisms that allow you to do this. Streaming conversions and user data from GTM to Google Sheets. To do this, I wrote a solution that allows from Google Analytics. You don't need databases, additional systems, and it's free. Sending data from Google Sheets to Google Analytics. This allows you to do something simple, like CRM or end-to-end analytics and manage orders. Google Scripts for any data processing functions. Useful extensions First, let's talk about ready-made extensions, which are mostly free, but there are also a few paid ones. I've been interested in big data lately, and it's not always convenient to stream data and retrieve data in the bigQuery interface.