Post by account_disabled on Mar 7, 2024 10:07:07 GMT
Buyer personas are certainly the basis of the development of a correct marketing strategy. This is because it is absolutely necessary to establish in advance who the actors you want to involve will be , so as to optimize the creation of content that will not only be appealing from an aesthetic point of view but, above all, in line with the figures you intend to address. The objective, in fact, cannot be to indiscriminately target all the players operating on the company's reference market. Instead, messages should be addressed only to individuals who have certain characteristics (role, age, sector of the company in which they work, etc.) and specific interests and behaviors.
How can you, therefore, establish who is the right target for company content? To correctly Germany Phone Number define the figures to be intercepted, Buyer Personas come to our aid , real personifications of the reference user to whom we want to address the advertising messages. In simple terms, it is a representation , however hypothetical and generic, of the company's ideal customer , from which we will start to define the potential buyers of our products and services. A famous buyer persona In 1942 in via Rattazzi in Alba, Piedmont, a man opened a sweets workshop where he mainly used hazelnuts to prepare his delicacies as they were particularly abundant in that period (the height of the Second World War) and had a sufficiently low cost.
The pastry shop, which today has 78 consolidated companies worldwide, 22 factories and distribution in over 160 countries, is the daughter of Pietro Ferrero, from whom the main company took its name, Ferrero. Mr. Pietro's secret? Valeria , figurative transposition of the mother who goes shopping, the grandmother, the aunt, the consumer who can establish in a single moment whether your product will become famous in the world or will fall into oblivion. In short, Ferrero's buyer persona . The steps for developing a Buyer Personas Analyze the data To be able to intercept people's needs it is necessary to be able to respond to their needs . It therefore becomes essential to start from an analysis phase , which can be carried out both through the use of tools, such as interviews and questionnaires, and through Analytics and the analysis of conversations within social media.
How can you, therefore, establish who is the right target for company content? To correctly Germany Phone Number define the figures to be intercepted, Buyer Personas come to our aid , real personifications of the reference user to whom we want to address the advertising messages. In simple terms, it is a representation , however hypothetical and generic, of the company's ideal customer , from which we will start to define the potential buyers of our products and services. A famous buyer persona In 1942 in via Rattazzi in Alba, Piedmont, a man opened a sweets workshop where he mainly used hazelnuts to prepare his delicacies as they were particularly abundant in that period (the height of the Second World War) and had a sufficiently low cost.
The pastry shop, which today has 78 consolidated companies worldwide, 22 factories and distribution in over 160 countries, is the daughter of Pietro Ferrero, from whom the main company took its name, Ferrero. Mr. Pietro's secret? Valeria , figurative transposition of the mother who goes shopping, the grandmother, the aunt, the consumer who can establish in a single moment whether your product will become famous in the world or will fall into oblivion. In short, Ferrero's buyer persona . The steps for developing a Buyer Personas Analyze the data To be able to intercept people's needs it is necessary to be able to respond to their needs . It therefore becomes essential to start from an analysis phase , which can be carried out both through the use of tools, such as interviews and questionnaires, and through Analytics and the analysis of conversations within social media.